Friday, January 30, 2015

Nearly 60,000 Fans Witness Epic 2015 Honda Battle of the Bands Invitational Showcase

First-ever Honda Power of Dreams Award honoree's lifelong dedication to serving HBCU students is rewarded with on-field surprise: a 2015 Honda CR-V

Nearly 60,000 fans packed the Georgia Dome to watch top marching bands from America's Historically Black Colleges and Universities (HBCU) rock the house at the 13th annual Honda Battle of the Bands Invitational Showcase on Jan. 24, 2015. 
Watch the 2015 Invitational Showcase sizzle reel here:
Highlights from this year's Invitational Showcase include:
  • More than 2,100 student musicians took to the field for a memorable mass band performance.
  • The Marching Wildcats of Bethune-Cookman University performed at a record tenth straight Invitational Showcase; the Howard University Showtime Marching Band and Talladega College Marching Tornado Band performed for the first time.
  • Tens of thousands of fan-produced social media posts using "#HBOB" helped spread the message around the world.
  • Ms. Audrey Stradford was named the first-ever Honda Power of Dreams Award honoree for her lifelong dedication to serving HBCU students and the Tennessee State University community, and was awarded a brand new 2015 Honda CRV on the field. 
  • Honda provided more than $200,000 in grants to participating HBCUs during the program period in support of music education.
  • The 2015 theme, "March On," encouraged student musicians and fans to follow their dreams despite whatever obstacles they may face.
  • Fans were treated to an unforgettable performance by hip-hop legends ‪Doug E. Fresh and Slick Rick, and a heartwarming rendition of the national anthem by actress and singer Demetria McKinney.
"Honda congratulates the bands that participated in this year's Invitational Showcase, and thanks all of the schools, students, alumni and fans who joined us to celebrate these amazing student musicians," said Stephan Morikawa, Assistant Vice President, Corporate Community Relations, American Honda Motor Co., Inc. "Honda is proud that the Invitational Showcase truly helped students realize what Honda calls The Power of Dreams."
The following eight bands performed at the 13th Annual Honda Battle of the Bands Invitational Showcase. Each band received a $20,000 grant from Honda for their school's music education program:
  • Alabama State University, Mighty Marching Hornets (Southwestern Athletic Conference)
  • Bethune-Cookman University, Marching Wildcats (Mid-Eastern Athletic Conference)
  • Howard University, Showtime Marching Band (Mid-Eastern Athletic Conference)
  • Jackson State University, Sonic Boom of the South (Southwestern Athletic Conference)
  • North Carolina A&T University, Blue and Gold Marching Machine (Mid-Eastern Athletic Conference)
  • Southern University, Human Jukebox (Southwestern Athletic Conference)
  • Talladega College, Marching Tornado Band (Gulf Coast Athletic Conference)
  • Tennessee State University, Aristocrat of Bands (Ohio Valley Conference)
Honda Campus All-Star Challenge
Tune-in March 21-25, 2015 as Honda hosts the 26th installment of the Honda Campus All-Star Challenge (HCASC) Nationals in Torrance, CA.  HCASC is a unique academic competition that celebrates, supports and recognizes academic excellence at HBCUs. Since 1989, Honda has touched more than 100,000 students through HCASC.  Learn more at
Connect with Honda Battle of the Bands on Social Media
For highlights, connect with Honda Battle of the Bands on social media using #HBOB.       
For more information on Honda Battle of the Bands, visit
About Honda
Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities (HBCU) began more than 25 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda began its support of Honda Battle of the Bands more than 13 years ago as an effort to support HBCU music programs.
Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future for society. Honda is also committed to making positive contributions to the communities where it does business, to socially responsible business practices and to the promotion of diversity in its workforce. From our involvement in STEM education and HBCUs to our support of pediatric brain tumor research, and support of volunteer efforts by Honda associates, including environmental clean-up activities, Honda believes in giving back to communities where it does business. Find out more at

Source: Honda Media News

Thursday, January 29, 2015

2015 Honda Fit and CR-V Named 'Best Resale Value' Vehicles by Kelley Blue Book's

Honda has received two Best Resale Value Awards from trusted vehicle valuation source Kelley Blue Book The 2015 Honda Fit ( earned the top award in its segment for projected resale value after five years of ownership. Additionally, the 2015 Honda CR-V ( was honored as one of the overall Top 10 Best Resale Value vehicles in America.
2015 Honda Vehicles Honored with Kelley Blue Book Best Resale Value Awards
  • 2015 Honda Fit – Best Resale Value: Subcompact Car
  • 2015 Honda CR-V – Best Resale Value: Top 10
"The Fit is a premium small car with a healthy appetite for passengers and cargo, representing tremendous value well beyond its exterior footprint," said David Hendley, assistant vice president of sales at American Honda Motor Co., Inc. "It's great to see the all-new Fit, our brand's entry model, join the much-honored CR-V among's Best Resale Value Award winners this year."
Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original Manufacturer's Suggested Retail Price (MSRP) after five years of ownership. Since depreciation (or loss of value) is typically a car buyer's primary expense during ownership, these awards are designed to help consumers make more informed car-buying decisions.
For more information about Kelley Blue Book's Best Resale Value Awards, please visit:

Source: Honda Media Newsroom

Monday, January 26, 2015

Honda Gives 2015 Honda Accord to Last-Picked NHL All-Star

One of the worst feelings in the world is standing around awkwardly on a playground blacktop while the biggest, strongest, most athletic kids in your class choose sides for kickball. The singular worst feeling the world is being chosen last, but there is one really easy way to remedy all that sadness and frustration: give that last kid picked a free 2015 Honda Accord.

Friday, January 23, 2015

All-New 2016 Honda Pilot SUV to Make Global Debut at 2015 Chicago Auto Show

A completely reengineered and redesigned Honda Pilot SUV will make its world debut at the 2015 Chicago Auto Show on February 12 at 9:30 a.m. The all-new, eight-passenger Pilot SUV – completely designed, developed and manufactured in America -- will raise the stakes in the mainstream three-row SUV segment with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility.
The new Pilot represents a dramatic shift in design, while showcasing new standout technologies, versatility, and dynamics currently unavailable in the mainstream SUV segment. Further, the Pilot remains as family-friendly as ever, proving once again that driving the family truckster can be a joy.
The redesigned Pilot SUV, launching at Honda dealerships nationwide this summer, will further augment a Honda light truck lineup that includes the recently redesigned Honda CR-V – 2014 Motor Trend SUV of the Year and the best-selling SUV in America – and the all-new Honda HR-V crossover, launching this spring. In addition to showcasing the completely redesigned Honda Pilot SUV, the company also will reveal details and styling direction for its forthcoming Ridgeline truck at the Chicago Auto Show.
"Honda continues to fortify its light-truck lineup in 2015, this time turning our eye to the fast-growing family SUV segment," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The new Pilot will raise the bar in a segment it helped to create, with more innovation, style, premium features and family utility than ever before."
The original Honda Pilot was introduced in 2002 as the first mainstream eight-passenger SUV to feature car-like unitized body construction, delivering more refined driving dynamics, better fuel economy and superior cabin space in a family-oriented sport-utility vehicle. The second-generation Pilot was launched in 2008. All three generations of the Pilot have been designed and developed by Honda R&D Americas, Inc. in Los Angeles and Ohio. The Pilot and its engine are now produced at the company's Lincoln, Alabama plant. 
The Honda brand's U.S. light-truck sales were up 10.6% in the fourth quarter of 2014 to 154,480 SUVs, pickups and minivans, including an 8.6% gain for Pilot, to 28,610 units, in the fourth quarter.
About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2014, 98 percent of all Honda brand vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

Source: Honda Media News

Wednesday, January 21, 2015

Honda Sees Record-Setting Year in Sales

Generally speaking, 2014 was a ridiculously good year to be in the business of selling cars. Never in the recorded history of man have human beings purchased more automobiles, which speaks both to a growing population of people who need/can afford cars and the quality of the cars themselves.

Thursday, January 15, 2015

2015 Honda Odyssey Tops All Minivans in Crash Test

We here at Pacific Honda are always trying to tell people that the 2015 Honda Odyssey is a true standout in the world of modern minivans, and it’s always nice when something is published that proves we’re not just talking a big talk.