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Tuesday, August 23, 2016

All-New 2017 Honda Civic Hatchback Coming to Dealers



It would be a rather large understatement to say that the upcoming 2017 Honda Civic is having a good year. This latest version of our highly-regarded new series of Honda Civic models truly is something to behold, and it’s only going to get better with the release of the new 2017 Honda Civic Hatchback that is expected to hit dealerships sometime this year.

"The Honda Civic Hatch has been a staple for Honda in Europe, but has long been the forbidden fruit for Honda fans in the U.S.," said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co., Inc. "Now, we're bringing this sporty, stylish, and versatile Honda Civic Hatchback to North America, as we amp up the performance of our incredible Honda Civic lineup with each new Honda Civic model."

Here at Pacific Honda, we’ve had die-hard Honda fans asking us for years when we’d get an American-spec version of this lovely and functional automobile. With so many slick new iterations of the Honda Civic slated for release, including the Type-R based off of this new hatchback, now must have felt like as good a time as any for Honda to bring over its European superstar. Customers in and around Kearny Mesa, CA have been ready for it for quite some time, as have Honda dealers all over the country.

While we don’t have the upcoming 2017 Honda Civic Hatchback in stock just yet, we do have the sedan and coupe versions of the 2016 model year available for what would likely amount to a fairly similar test-driving experience. The minute the hatchback version of this car shows up, we hope our customers descend upon us with the sort of excitement most of us only get when we’re opening up a birthday present.

Wednesday, August 17, 2016

Honda Fit, Civic, HR-V Prove Great for Students



There may be a certain contingent of high school and college students out in the world today who need a car and would happily take ownership of just about anything they could reasonably get their hands on as long as the price was right. That falls into the whole “beggars can’t be choosers” philosophy of car-buying, but thanks to an avalanche of great new Honda cars and SUVs that are both affordable and desirable in other areas, students actually can be choosers. In fact, they’ve got more terrific choices than they’ve ever had!

Kelley Blue Book points this out in their most recent list of “10 Best Back-to-School Cars 2016,”1 as three Honda models were named among the top four vehicles in this year’s group.

Those three models include the 2016 Honda Fit, the 2016 Honda Civic, and the 2016 Honda HR-V, and what each of them have in common is that they are, first and foremost, affordable automobiles that also just so happen to offer some great technologies, slick infotainment systems, efficient engines, and lovely aesthetics. They also all are surprisingly roomy, though the Honda Fit, which finished at the top of the KBB.com list once again this year, was praised most loudly for its Magic Seat, which creates more storage space than anything in its segment and far and away provides the lowest price of the three.

Here at Pacific Honda, we love working with students to find the perfect automobiles for their needs, and frankly, the Honda Fit, Honda Civic, and Honda HR-V each are great in their own ways. Used Honda models of all types can be great, too, but that all depends on what our San Diego, CA customers are looking for. We’re happy to help students find their ideal automobiles, and we hope they come pay us a visit sometime soon to do exactly that!


1 For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Thursday, August 11, 2016

Honda Debuts “Sonic Civic” at Comic Con



Here in San Diego, CA, we know that July marks the arrival of pop culture fans from all over the world for the largest Comic Con in existence. Every year the convention injects a tremendous amount of energy (and a tremendous number of celebrities) into our great city, which gives Honda a really nice opportunity to show off what the brand can do for an audience that’s more than thrilled to soak up all of the promotional stuff thrown their way at an event that is nothing but pure, unadulterated joy.

Sunday, August 7, 2016

Honda Debuts New Artistic Ad for 2017 Honda Ridgeline



If you’ve seen one commercial for a pickup truck, you’ve seen them all, right? Nearly every single time, it probably has involved a hulking piece of machinery on wheels traversing the challenging terrains of a desert or rocky forest, all while hauling around a bed full of gigantic boulders for some unknown reason. They’re effective in showing off how powerful and rugged these trucks can be, but they simply are not all that creative. The Honda brand, let the record show, refuses to put out a subpar advertisement, as they’ve shown once again in a recent spot called “The Power of Ridgeline.”

Sunday, July 24, 2016

New Hispanic-Focused 2017 Honda Ridgeline Ads Debut



As a Honda dealership serving Lemon Grove, CA, we are very aware of just how important Hispanic culture is in these parts. According to the most recent census information, exactly one-third of the San Diego, CA metropolitan area is of Hispanic or Latino descent, which in this instance equates to well over a million people. Many of them claim Spanish as a first language or are, at the very least, bilingual, so it makes sense for the Honda brand to come up with a Hispanic-focused series of advertisements to appeal to all those Spanish-speaking customers right here in our own backyard.

Wednesday, July 20, 2016

Honda Ads Put Vehicles in Dream Sequence



Every summer, Honda dealerships all over the country receive the latest shipments of many new Honda cars, SUVs, and minivans, which is what makes it the perfect time to hold the annual Summer Clearance Event that allows us here at Pacific Honda to offer up some of the sweetest deals of the year on the outgoing model year’s inventory.

Sunday, July 17, 2016

Honda Giving Away a 2016 Honda Odyssey!



For those who follow sports, summer is definitely the season where baseball is king, and we’re not just talking about the adults who play it professionally for obscene amounts of money. Summer also is when millions of children all over the world don their sponsored t-shirts and colorful ball caps to play Little League, an experience that culminates in the sport’s elite event, the Little League World Series, held annually in Williamsport, PA.