Thursday, November 20, 2014

2015 Honda Fit, Civic Given "A" Ratings from Edmunds

There are about a million different places on the internet where a person can find a review of a Honda vehicle, but when it comes to the credibility of those reviewers, few hold a candle to Edmunds, easily among the most respected car review sites on the web.

Wednesday, November 19, 2014

Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

  • Honda contribution of $13.8 million will further expand and accelerate the network of public hydrogen refueling stations 
  • Funding could enable FirstElement to add at least 12 stations to its California hydrogen network 
Seeking to expand California's public hydrogen refueling station network as a means to support the wider introduction of fuel-cell vehicles, Honda will provide $13.8 million in financial assistance to FirstElement Fuel to build additional hydrogen refueling stations around the state. Additional state grants, combined with the Honda financing, could enable FirstElement to add at least 12 stations to its California hydrogen network.
"FirstElement Fuel is providing a vital piece of what is needed for a successful launch of fuel-cell vehicles," said Steven Center, vice president of Honda's Environmental Business Development Office. "Through this collaboration, FirstElement will enable our customers to experience hydrogen refueling that is as reliable, convenient and consumer-friendly as the vehicles are."
FirstElement received grants totaling nearly $27 million from the California Energy Commission earlier this year to build a network of 19 stations around the state. The state of California has a plan to invest $200 million into hydrogen station development over the next several years. This financial support from Honda, along with anticipated future grants from the State of California, will allow FirstElement to expand its network of stations by more than 50 percent, to at least 31 stations.
"This is an extremely positive step forward for the advancement of fuel-cell vehicles in the State of California," said Joel Ewanick, CEO of FirstElement Fuel. "We're so grateful for the confidence that Honda has shown in our team, and for Honda's leadership in the development and deployment of fuel-cell vehicles."
FirstElement Fuel is on its way to creating the world's first true retail hydrogen refueling network by developing and operating stations in California's metro areas, as well as in connector and destination locations. The company's goal is for drivers of fuel-cell vehicles to be able to travel seamlessly throughout the state, just as they are able a conventional gasoline vehicle today. As one of the leaders in the development of fuel cells, Honda has advocated for a robust and comprehensive network of hydrogen refueling stations to serve its customers.
Honda has led the industry for nearly two decades in the development and deployment of fuel-cell technology through extensive real world testing, including the first government fleet deployment and first retail customer lease programs in the United States. Honda has also made significant technological advancements in fuel cell operation in both hot and sub-freezing temperatures and in meeting safety regulations, since the introduction of its first generation fuel-cell vehicle, the FCX, in 2002. Honda launched its more recent fuel-cell vehicle, the FCX Clarity, in July 2008 as a real technological breakthrough in the areas of design, sedan packaging, assembly line manufacturing, and fuel-cell stack size and efficiency, winning the 2009 "World Green Car of the Year" award.
On November 17, 2014, the Honda FCV Concept was unveiled in Japan, pointing the way to an all-new Honda fuel-cell vehicles slated for launch first in Japan by March 2016 followed by launches in the U.S. and Europe. Honda's next-generation fuel-cell vehicle will feature a fuel-cell powertrain packaged completely in the engine room of the vehicle, allowing for efficiencies in cabin space as well as flexibility in the potential application of fuel-cell technology to multiple vehicle types in the future. The next-generation Honda FCV is anticipated to have a driving range of more than 300 miles.
Honda Environmental Leadership
Based on its vision of "Blue Skies for our Children," Honda is working to advance technologies that address society's environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, natural gas, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel- cell vehicles (FCVs).
Today, Honda is targeting a 30-percent reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels. In pursuit of its vision for a zero-carbon future, the company is advancing electromotive technologies in many forms, and is slated to introduce an advanced fuel-cell vehicle in 2016.
In keeping with its commitment to produce vehicles with the lowest CO2 emissions at plants with the smallest environmental footprint, the company is broadly addressing emissions, energy, water use and waste in all phases of its products life cycles. In the manufacturing realm, this includes a 95 percent reduction in waste sent to landfills in North America. Honda is working to extend its "green factory" and "green purchasing" initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.
Honda is also demonstrating its vision for zero-carbon mobility and living with the creation of the Honda Smart Home US, in Davis, California, which was opened in early 2014 and is capable of producing more energy on-site from renewable sources than it consumes annually, including enough energy to power a Honda Fit EV for daily commuting.

Source: Honda Media Newsroom

300,000 Miles for Honda!

"Oren and Amy Patashnik with "Babe" in their 1998 Honda Odyssey purchased at Pacific Honda from their original salesman JP Bo who has been their salesman since 1985. This is the anniversary of  them attaining 300,000 miles on their Odyssey. All their service has been done here at the Pacific Honda Service department! Congratulations and many more miles ahead."


Friday, November 14, 2014

New Happy Honda-Days Ads Feature '80s Toys

If you’ve been out shopping anywhere over the course of the last couple of weeks, you know that the holidays have already taken over the entire country, with holiday tunes playing on radios everywehre and red-and-green decorations spilling forth from every possible corner of every possible retail store. We may only be halfway through November, but there’s no denying the fact that the holidays are here.

2015 Honda Fit Named a Finalist for Green Car Journal's Green Car of the Year® Award

  • 2015 Fit is class leader in fuel efficiency with an EPA fuel-economy rating1 of 41 highway
  • Fit fuel economy leadership achieved through Earth Dreams Technology™ 1.5-liter direct injection engine and CVT transmission
  • Previous Honda Green Car of the Year® winners include 2014 Accord and 2012 Civic Natural Gas
The 2015 Honda Fit has been named a finalist for the 2015 Green Car of the Year® by the Green Car Journal. The award recognizes the environmental performance of the completely redesigned Fit, which received class-leading EPA fuel economy ratings of 33/41/36 (city/highway/combined) for the LX trim utilizing an Earth Dreams Technology™ 1.5-liter direct injection engine and Continuously Variable Transmission (CVT). Green Car Journal editors selected the Fit as a finalist based on its balance of fuel efficiency, its new space-efficient body and its highly flexible seating configurations.
"With a cargo capacity near that of a mid-size SUV, the subcompact Fit is the perfect vehicle to replace larger, less fuel-efficient vehicles," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "The Fit also fulfills the Honda brand's promise to deliver both fun-to-drive enjoyment and outstanding fuel efficiency."
In keeping with Honda's commitment to provide customers with both fuel efficiency and fun-to-drive character at a high level, the 2015 Fit is powered by the Earth Dreams Technology™ 1.5-liter engine paired with either a new six-speed manual transmission (6MT) or a new Continuously Variable Transmission (CVT). A combination of weight saving, friction reduction, technology application and clever engineering resulted in significant efficiency improvements while also providing an 11 percent increase in horsepower to 130, and a 7.5 percent increase in torque to 114 lb-ft versus the previous Fit's engine. A similar approach created transmissions that help provide quicker acceleration and smoother shifting, and helped the Fit receive class-leading EPA fuel-economy ratings of 29/37/32 (city/highway/combined)1 for manual transmission models, 33/41/36 for the LX trim with CVT and 32/38/35 for the EX and EX-L trims with the CVT.
The Honda Fit has long been recognized for its practicality, fuel efficiency and affordability, together with a feature-rich and high-quality interior and outstanding driving enjoyment. For the all-new Fit, these traits were advanced to a new level with even greater versatility, fresh styling, a more dynamic and refined driving experience, and substantially upgraded technology and luxury features.
"The new Fit shows once again that Honda understands the need to not only deliver desired levels of style, functionality, and performance in its new products, but enhanced environmental achievement as well," said Ron Cogan, editor and publisher of Green Car Journal and "When you can make a model like the Fit more stylish and versatile than the one that preceded it while also providing greater power, higher mpg, and lower greenhouse gas emissions, that's an achievement deserving of recognition."
As a finalist, the Fit becomes one of Green Car Journal's 'Top 5 Green Cars for 2015' and additionally earns the magazine's 'Green Car Product of Excellence' distinction. The Green Car of the Year® winner will be announced during media days at the Los Angeles Auto Show. Previous Green Car of the Year® winners include the 2014 Honda Accord line-up in 2014 and the 2012 Honda Civic Natural Gas in 2012.
About Green Car of the Year®
The GCOY award is an important part of Green Car Journal's mission to showcase environmental progress in the auto industry. Since 1992, Green Car Journal has focused on the intersection of automobiles, energy, and environment. Today, the magazine is considered the premier source of information on high fuel efficiency, low emission, advanced technology, and alternative fuel vehicles. presents 'green car' articles online along with a focus on infotainment and connectivity. Green Car of the Year® is a registered trademark of Green Car Journal and RJ Cogan Specialty Publications Group, Inc.
About Honda
Based on its vision of "Blue Skies for our Children," Honda is taking a portfolio approach to reducing the environmental impact of its products, advancing fuel efficiency, low emissions and fun-to-drive performance with new powertrain technologies from its Earth Dreams Technology™ lineup, which includes more fuel-efficient engines and transmissions and advanced electromotive technologies. Honda's alternative-fuel vehicle lineup includes the Civic Hybrid, the CR-Z hybrid sport coupe and the Accord Hybrid, the most fuel-efficient 5-passenger sedan in America, as well as the Accord Plug-In Hybrid and the Civic Natural Gas, the only natural gas-powered passenger car available from a major automaker in America.
1 2015 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle.

Source: Honda Media Newsroom

Wednesday, November 12, 2014

Honda Walks Down Memory Lane in Nostalgic Happy Honda Days Campaign

  • Multiplatform campaign stars classic toys such as Jem and The Holograms, Skeletor and Gumby
  • Integrated campaign features TV, print, digital, radio and social to highlight year-end sales event
Stretch Armstrong, Gumby, Jem and The Holograms, Little People, Magic 8-Ball, Skeletor, Strawberry Shortcake™ and G.I. Joe will star in Honda's annual Happy Honda Days advertising campaign. The integrated campaign, "A Gift to Remember," launches with six spots on TV today paying homage to popular toys throughout various decades and includes extensive digital, print, POP and radio placements.
"With consumers inundated with holiday ads during the holiday season, our goal is to break through the clutter by helping people relive favorite childhood memories of a toy they loved during the holidays and associating that with a great deal on a new Honda," said Susie Rossick, senior manager at American Honda Motor Co., Inc. "The Happy Honda Days Sales Event is a terrific opportunity for Honda to cap off a record-setting year, with the Accord, Civic, CR-V and Odyssey also on pace to lead their respective segments in retail sales."
The magic of these beloved toys has been brought to life with stop-motion animation rather than computer-generated imagery to authentically capture how these toys came to life through play. The original toys were tracked down and used to develop the spots, along with recognizable voice-over talent.
Network TV placements are scheduled on popular programs such as "Survivor," "The Voice," "The Mindy Project" and "Dancing with the Stars," as well as on national cable networks such as AMC, Bravo, Comedy Central, Discovery, HGTV and TBS. Local Spot TV in 210 DMAs will drive local incentives to local in-market shoppers every week during Happy Honda Days, with high-impact weight during the first two weeks and last two weeks of the event.
As the consumer purchase habits continue to shift, Honda has evolved its media mix for stronger in-market support targeting handraisers.  Honda has increased its digital support by 80% compared to last year's event, with the substantial increase going to Mobile, Online Video, Audience Targeting heavy-up and Paid Social media. This increase in digital support includes banner ads on high-traffic third-party auto sites such as, and as well as units on Facebook, Twitter and YouTube. GIFs and Vines will also support paid social posts.
Print ads will run in "People" and "Sports Illustrated" and will include local newspaper support in top markets. Four weeks of Network radio spots will also air during the event.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1 Based on Model Year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
G.I. JOE, STRETCH ARMSTRONG and JEM & THE HOLOGRAMS, and all related characters are trademarks of Hasbro. © 2014 Hasbro. All Rights Reserved.

Source: Honda Media Newsroom

Friday, November 7, 2014

2015 Honda Fit Rules the Roost at SEMA

While the 2015 Honda Fit might not be the top-selling vehicle at most American Honda dealers, there’s no denying the fact that it’s a really hot up-and-comer, especially among younger, urban drivers looking for a slick vehicle that not only is affordable but fun and stylish and technologically-advanced, as well.