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Thursday, October 30, 2014

Honda to Host First-Ever Trick-or-Treating Event on Twitter

For the first time ever, ghouls, goblins, ghosts and other costumed creatures will be able to trick-or-treat on Twitter on Fri., Oct. 31 by tweeting @Honda a photo of themselves in costume with the hashtag #TreatPromo. Honda will reply to eligible people with a link to a coupon for a free box of MIKE AND IKE® candy as well as a link to a spooky Vine video.
Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda’s door, so to speak.
Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Honda on Facebook and Twitter and MIKE AND IKE® on Facebook and Twitter.
“In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick or treating?” said Tom Peyton, AVP, Advertising and Marketing at Honda.
About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
For more information on MIKE AND IKE®, new flavors and upcoming programs, visit www.mikeandike.com. Also be sure to follow us on Twitter and Instagram and “like” us on Facebook.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.
1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

Source: Honda Media Newsroom

Tuesday, October 28, 2014

Eight HBCU Bands Selected to "March On" to the 13th Annual Honda Battle of the Bands Invitational Showcase

 Tickets Now On-sale to Attend the Nation's Premier Marching Band Showcase

Students, alumni and fans of America's Historically Black Colleges and Universities (HBCU) cast their votes online and took to social media to help their favorite marching bands advance to the 13th annual Honda Battle of the Bands Invitational Showcase. The final eight bands have been selected and will take the Georgia Dome by storm on January 24, 2015, when they showcase their incredible musical talent and electrifying showmanship in front of a packed crowd in Atlanta, GA.
The following eight bands will perform at the 13th Annual Honda Battle of the Bands Invitational Showcase:
  • Alabama State University, Mighty Marching Hornets (Southwestern Athletic Conference)
  • Bethune-Cookman University, Marching Wildcats (Mid-Eastern Athletic Conference)
  • Howard University, Showtime Marching Band (Mid-Eastern Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Jackson State University, Sonic Boom of the South (Southwestern Athletic Conference)
  • North Carolina A&T University, Blue and Gold Marching Machine (Mid-Eastern Athletic Conference)
  • Southern University, Human Jukebox (Southwestern Athletic Conference)
  • Talladega College, Marching Tornado Band (Gulf Coast Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Tennessee State University, Aristocrat of Bands (Ohio Valley Conference)
Tickets to the Honda Battle of the Bands are available for purchase now on the official website, starting at just $10. The participating eight HBCUs will receive a $20,000 grant from Honda to support their music education programs, plus travel to and accommodations in Atlanta for the Invitational Showcase. The final eight were selected through a process that included online fan voting, as well as feedback from band directors, HBCU school presidents and representatives from American Honda.
This year's theme, "March On," serves as a reminder to students and fans that life on and off the field is a journey, and no matter the challenge, the dream or what may lie ahead, learning never stops as long as you commit to "March On."
"Honda congratulates the eight bands selected to participate in the Invitational Showcase and thanks all of the schools, students, alumni and fans that participated in the process leading to Atlanta," said Stephan Morikawa, Assistant Vice President, Corporate Community Relations, American Honda Motor Co., Inc. "Honda is committed to supporting education at HBCUs by investing in their programs and providing a platform aimed at helping students realize what Honda calls The Power of Dreams."
The 2015 Invitational Showcase will feature the first-ever Honda Battle of the Bands Power of Dreams Award. Participating teams and fans will have the opportunity to nominate an outstanding member of their community who is working to help students achieve their dreams. Honda will then select a winner who will be recognized in Atlanta at the 2015 Honda Battle of the Bands Invitational Showcase.
For updates, follow the Honda Battle of the Bands and join the social media conversation using #HBOB.
For more information on the 2015 Honda Battle of the Bands, visit HondaBattleoftheBands.com.
About Honda
Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities (HBCU) began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda began its support of Honda Battle of the Bands more than 12 years ago as an effort to support HBCU music programs.
Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future for society. Honda is also committed to making positive contributions to the communities where we do business, to socially responsible business practices and to the promotion of diversity in our workforce. From our involvement in STEM education and HBCUs to our support of pediatric brain tumor research, and support of volunteer efforts by Honda associates, including environmental clean-up activities, Honda believes in giving back to the communities where we live and work. Find out more at csr.honda.com.

Source: Honda Media Newsroom

Thursday, October 23, 2014

2015 Honda CR-V Named Motor Trend SUV of the Year!


Of all the accolades that an automaker hopes to see its models win over the course of a year, the Motor Trend Car, SUV and Truck of the Year awards are typically considered among the most prestigious. Knowing that, we here at Pacific Honda are thrilled to pass on the good news that the 2015 Honda CR-V was recently named the Motor Trend 2015 SUV of the Year!

Fit Lyft – Overly accommodating Lyft Driver


Monday, October 20, 2014

2015 Honda Fit Nominated for Car of the Year


There are a lot of things worth looking forward to when it comes to the Detroit Auto Show, which takes place every winter in the motor capital of the U.S., but one our favorites here at Pacific Honda is the North American Car of the Year Award presentation, which almost always involves at least one nominee with a Honda badge on the front grille.

Honda HR-V Crossover to Make North American Debut at 2014 Los Angeles Auto Show

  • All-new stylish entry crossover to offer surprising levels of sophistication and versatility inside and out
  • HR-V will serve as the entry point to Honda light truck lineup
The all-new Honda HR-V entry crossover (automobiles.honda.com/hr-v) will make its North American debut at the 2014 Los Angeles Auto Show on Nov. 19. Previously seen only in pictures, the HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size and competing in an all-new segment for the brand.
With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the critically-acclaimed Fit, the HR-V will feature a versatile and spacious interior thanks to an innovative center fuel tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space.
Further details about the Honda HR-V will be revealed on Nov. 19 at 12:35 p.m. PST at the Los Angeles Auto Show. For the latest HR-V editorial photography, please visit hondanews.com/channels/honda-automobiles-hr-v.

Source: Honda Media Newsroom

Wednesday, October 15, 2014

Honda CR-V Named 2015 Motor Trend Sport/Utility Of The Year

  • Refreshed CR-V chosen for its fuel economy, driving dynamics, long list of new safety features and overall refinement
  • Noted for its new Touring trim with Honda Sensing safety and driver-assistive safety technologies
  • America's best-selling SUV over the past decade
The Honda CR-V has won Motor Trend Sport/Utility of the Year for 2015.
The CR-V claims the title with a long list of vehicle enhancements for 2015, including its improved fuel economy and uncompromised driving dynamics, thanks to the inclusion of Honda's Earth Dreams Technology™ powertrain, the launch of an all-new Touring trim, the debut of Honda Sensing™ safety and driver assistive technologies and the CR-V's excellent value for money paradigm.
Motor Trend editor-in-chief Ed Loh, said, "The 2015 Honda CR-V impressed our judges with its extensive list of delightful design and thoughtful engineering improvements. Our editors were especially impressed by Honda's responsive and efficient continuously-variable transmission and sophisticated safety systems – particularly the smart and seamlessly integrated Lane Keeping Assist system. Efficient, practical, and a joy to drive; the 2015 Honda CR-V does virtually everything well."
"It is an honor to receive such a prestigious award from the expert staff at Motor Trend," said Jeff Conrad, SVP & General Manager of Honda Division, American Honda Motor Co, Inc. "Our engineers, planners, and dealers work hard to deliver class leading products to our customers, and it's extremely rewarding to be recognized for that hard work. This award from Motor Trend reaffirms for us that we're meeting that goal."
In addition to the Honda CR-V, the 2015 Motor Trend Sport/Utility of the Year competition included 18 other all-new or significantly updated SUVs:
BMW X4
BMW X5
Cadillac Escalade
Chevrolet Tahoe
Chevrolet Suburban
Ford Expedition
GMC Yukon
GMC Yukon XL
Jeep Cherokee
Lexus NX
Lincoln MKC
Lincoln Navigator
Mercedes-Benz GLA
Nissan Rogue
Porsche Macan
Subaru Outback
Toyota Highlander
Volvo XC60
Motor Trend's Sport/Utility of the Year is not a comparison test, and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year.
To judge contenders for the award, Motor Trend's editorial staff conducted an exhaustive three-phase testing process. Phase one includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise and ergonomics. An off-road section tests traction, stability, and braking control systems. In the third phase the judges debate and deliberate. The judging criteria include the following categories:
Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Performance of Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
Priced from $23,320, the CR-V is offered with a new Honda Earth Dreams Technology™ 185-horsepower, 2.4-liter direct-injected four-cylinder engine and CVT (continuously variable transmission). The CR-V can be had in either front- or all-wheel drive, and it earns best-in-class fuel economy, with and EPA-estimated 27 mpg city/34 mpg highway/ 29mpg combined for front-wheel-drive models, and 26/33/28-mpg for all-wheel drive.
The 2015 CR-V is expected to receive a Top Safety Pick+ (TSP+) award from the Insurance Institute for Highway Safety (IIHS), and its official safety ratings will be released later this year. The 2015 CR-V is manufactured exclusively for the North American market at Honda plants in the U.S., Canada and Mexico using domestic and globally sourced parts.
The recognition from Motor Trend validates the sales success of the Honda
CR-V, which sold more than 300,000 units last year, and is on track to do the same in 2014. CR-V's strong sales performance has been a consistent triumph for the Honda brand since the vehicle's introduction, leading CR-V to become the best-selling SUV in the industry over the past decade.
For more information about the award, judging process, and the contenders check out the December issue of Motor Trend or visit www.motortrend.com.
Today, Honda is launching a 60- and 30-second anthem TV commercial, "Music Festival," with music by Portugal. The Man, a Honda Stage band, to launch the new 2015 CR-V. The commercial speaks to Gen Y and focuses on adults who are establishing themselves and are about to or in the midst of entering their next life stage. While embracing this rite of passage, these singles, couples and young families are still dreamers and doers that continue to make time for a fun, active and fulfilling life. The CR-V advertising campaign will be supported across network primetime and sports, digital, online video, social and print.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.
Honda has more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.
1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.
About Motor Trend:
Motor Trend®, a media brand of TEN: The Enthusiast Network was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The Motor Trend brand is comprised of Motor Trend magazine; the award-winning website MotorTrend.com; Motor Trend Auto Shows; Motor Trend Audio; Motor Trend en Espanol; Motor Trend India; and the renowned Motor Trend Car of the Year, SUV of the Year, Truck of the Year, and Best Driver's Car awards programs.
About TEN: The Enthusiast Network:
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld and GrindTV. With more than 50 publications, 60 websites, 50 events, 1000 branded products, the world's largest automotive VOD channel, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.

Source: Honda Media Newsroom