Wednesday, November 26, 2014

Honda HR-V Debut – 2014 LA Auto Show Remarks

John Mendel:
Good morning everyone and thanks for joining us.
We have a lot of great news to share with you today. I know you're all here to witness the arrival of an all-new Honda crossover that will strengthen our light truck offerings, but before we get to that, we have some other important news we'd like to share.
It's been a banner year for the industry, and an exceptionally strong year for Honda. The video you just saw highlights our strength in light trucks with the 2015 CR-V picking up Motor Trend's Sport Utility of the Year award just last month. We've also picked up some valuable hardware from some influential industry players like KBB, ALG and Edmunds.
Today, Automobile Magazine named the all-new Honda Fit to its list of ALL STARS. And, as we speak, Car and Driver magazine is announcing its list of the 10 Best cars in America, which for a record-breaking 29th time includes the Honda Accord. It's all exciting news for the Honda brand.
And, we're in contention for even more accolades before the year is out, with Fit making the list for North American Car of the Year. We are constantly looking forward in an effort to continue this type of momentum, strengthen our lineup and create new value for the next generation of customers.
And speaking of next generation, yesterday Google released its first Android Auto Developer Kit. Big news!
But what you might have missed is that Honda simultaneously launched a developer support program: Honda Developer Studio. This is both an online portal and a physical garage space in Silicon Valley, where developers work seamlessly with Honda R&D staff to integrate their apps with our vehicles, and be road-ready much more quickly.
You'll see Android Auto coming to several Honda products next year with a stream of new and unique apps to follow. Key members of the Honda Silicon Valley Lab are here and available to share more details with you after the press conference.
Now, continuing on our theme, you also may have seen some news about our Next Generation Fuel Cell Vehicle Concept, which was unveiled in Japan just a few days ago. And we will debut this vehicle in January at the North American International Auto Show in Detroit. This new concept builds upon Honda's real-world, on-the-road customer experience, gained through a decade of leadership in fuel cell development.
In support of this concept and the future of fuel cell vehicles, we are taking bold steps in the realm of hydrogen refueling infrastructure. Today, Honda is joining forces with First Element Fuel to provide $13.8 million in funding to further
expand and accelerate a network of public hydrogen refueling stations in California. This commitment adds considerable momentum to the future of fuel cell vehicles. And as we move closer to our own launch in 2016, we look forward to sharing more details on the next-generation Honda fuel cell car.
So, we have a lot of news to share, but today, the star of the show is the debut of an all-new compact crossover that further advances our light truck lineup. And here to tell you about it, is the senior vice president and general manager of the Honda Division, Jeff Conrad.

Jeff Conrad:
Thank you, John, and hello everyone!
As you can see, we remain steadfast and focused on the future in many, many areas. But we also have an incredible lineup right now, with a string of back-to-back strong sales years.
Looking at 2014, we're on track for an all-time sales record. And, as always, we've done that without deviating from our unique focus on retail sales to individual buyers, sold one customer and one car at a time.
Leading the way is the Honda Accord, on track to become the best-selling car in America with individual car buyers for the second straight year. But it's not only Accord. With great packaging, fuel economy, fun-to-drive performance and safety, four of our core models are once again on track to be the top retail-selling models in their respective segments.
With Civic and CR-V also on track to be the outright best-selling models in their classes, beating all comers, even those relying on high-volume fleet sales.
And CR-V will extend its lead as the outright best-selling SUV in America for not just the last year or two, but the past decade. Ten years, folks!
And together, the Accord, Civic and CR-V are, again, on their way to accounting for total retail sales of over one million units for a second straight year.
If you set aside full-size pickups, this is a feat completely unprecedented in our industry.
And we also are seeing strong momentum from our all-new third-generation Fit, which has turned in some impressive performances in the past two months, up 66 percent in September and 83 percent in October.
One of Fit's main strengths perhaps its greatest competitive advantage, is its incredibly spacious and versatile interior, made possible by its unique center-mounted fuel tank layout and versatile second row "Magic Seat."
Now, we're leveraging that same expertise in the U.S. production version of the all-new HR-V crossover we're unveiling today.
Like the Fit, the new HR-V will be the true benchmark vehicle in a new and growing segment and a strong volume performer in our lineup. But HR-V isn't just a great new product. Along with the just-launched CR-V, the HR-V heralds our step-by-step effort to grow the Honda light truck lineup.
It started with the freshened CR-V, which has undergone a major makeover for the 2015 model year, a mid-cycle refresh so significant that we earned the Motor Trend Sport/Utility of the Year title as John mentioned earlier.
Coming next year, will be the all-new Honda Pilot SUV that will redefine what is possible with an 8-passenger mid-size SUV. Further ahead, a completely reengineered Ridgeline pickup is in the works. And beyond that is the inevitable full design change for the Odyssey minivan.
This strong product cadence plays a major role in our future competitiveness and growth. It also creates a clear hierarchy for our SUV lineup. After all, we already have an outstanding hierarchy with our core passenger car lineup, from Fit to Civic to Accord.
Today, we are excited to introduce an all-new crossover that will complete an incredible and unbeatable lineup of SUVs. The gateway to CR-V and to Pilot will now begin with a versatile and dynamic all-new Honda vehicle.
Ladies and gentlemen, please welcome the 2016 Honda HR-V!
Here it is, the sleek, fun, fuel-efficient and extraordinarily flexible 2016 Honda HR-V crossover!
It's everything a small crossover should be with the dynamic sculpting and vibrant character lines of a sporty coupe, anchored in the confident, capable stance of an SUV. This efficient, fun-to-drive package is perfect for active lifestyle customers who need a capable vehicle that can meet the demands of daily driving, while providing the flexibility for weekend fun in the city, the country, the mountains or wherever their imagination leads them.
HR-V's dynamic styling wraps around one of the largest and most versatile cabins in its class, all courtesy of its space-efficient platform and reconfigurable Honda Magic seats.
Need to haul a bike or maybe a dog crate? HR-V's got you covered with more than 58 cubic feet of cargo space in Utility Mode. Two buddies and a pair of longboards? No problem in Long-Mode. Fichus tree for the living room?
I'd skip it. But, if you're determined, HR-V has Tall-Mode to get that job done.
The HR-V is a virtual Swiss Army Knife of capability, efficiency and versatility.
Speaking of efficiency, the HR-V crossover offers the kind of fun-to-drive spirit you can only get with a Honda, along with a 1.8-liter, 138-horsepower VTEC engine providing lively, direct and immediate response, whether mated to a sporty Honda CVT with "G-design shift" technology, or a slick-shifting 6-speed manual.
An available Real Time all-wheel-drive system also provides customers with an extra measure of all-weather traction and control for off road adventure.
The HR-V crossover also is designed to earn top collision safety ratings. And offers standard safety and driver-assistive features unmatched by any other vehicle in this rapidly growing class, including the availability of the popular Honda LaneWatch technology.
HR-V will not be out done when it comes to comfort and convenience, with a host of standard features not found anywhere else in this class. But the fun doesn't end there.
For customers who want even more, our Display Audio 7-inch touchscreen allows you to swipe, tap and pinch your way to the features and settings you desire, while Smart Entry with: Push Button Start, XM radio, Honda HD Digital Traffic and radio, Heated front seats, embedded GPS- Navigation, Paddle shifters and leather trim, all available features.
So, the all new HR-V crossover will deliver strong value for money. It's the complete package, benefitting from the best Honda has to offer: our packaging expertise, our innovative powertrains, our leading safety technology and, above all, Honda quality.
Finally, like every core model in the Honda lineup, HR-V will be built exclusively in North America. So, now, 100 percent of Fit, Civic, Accord, HR-V, CR-V, Pilot and Odyssey come from one of our 8 plants in North America. This, without a doubt, strengthens our ability to meet customer demand with great speed and efficiency.
The HR-V crossover is an incredibly compelling, sporty and value-packed new member of the Honda family. We're confident that our Honda customers are going to love it. It's unlike anything else on the market today, and more than just the new gateway to our SUV lineup, we think it will introduce a new generation of customers to the Honda brand.
Stay tuned for more information and pricing on the all-new HR-V as we get closer to its on sale date this spring. It's been a big news day for Honda, and we thank you for being part of it.
Now, I'd like to invite you all up on to the stage to get a closer look at the new Honda HR-V crossover.
Thank you all!

Source: Honda Media Newsroom

Saturday, November 22, 2014

2014 Honda Odyssey Remains the Only Minivan to Achieve Top Rating of GOOD in IIHS Small Overlap Frontal Test Earning a TOP SAFETY PICK+ Rating

  • Odyssey is the segment-leader offering top IIHS safety ratings since 2011
  • No other manufacturer has earned more TOP SAFETY PICK and TOP SAFETY PICK+ ratings than American Honda1
The 2014 Honda Odyssey is the only minivan to earn the highest possible ratings of GOOD in the Insurance Institute for Highway Safety's (IIHS) stringent small overlap frontal crash test and is a 2014 TOP SAFETY PICK+ designation when equipped with optional front crash prevention. The Honda Odyssey became the first minivan to earn the TOP SAFETY PICK+ rating in August of 2013. The IIHS created the small overlap frontal crash test to replicate what happens when the front corner of a car collides with another vehicle or an object such as a tree or utility pole.
"Honda's commitment to the safety of its customers is clearly demonstrated by the segment-leading safety ratings of the Odyssey," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "As the only minivan to offer the highest possible IIHS-rated protection in small overlap crashes, car buyers can look to the Honda Odyssey to securely and safely transport what's most important – their families."
Already the benchmark minivan in terms of fuel efficiency and innovative features, occupant safety for the 2014 Honda Odyssey is further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The second-generation of the ACE™ body structure has also been applied to the 2014 Honda Accord Coupe and Sedan and the 2014 Civic Sedan models that previously achieved the TOP SAFETY PICK+ rating.
The next-generation ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes. In addition, other body reinforcements work in tandem with the strengthened body structure to better maintain the occupant compartment volume during frontal collisions by providing additional crash energy pathways to help mitigate the forces transmitted to the passenger compartment.
Standard safety equipment on all Honda and Acura models include Vehicle Stability Assist™ (VSA®) with traction control; an Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); dual-stage, multiple-threshold front airbags; and front side airbags.
While Honda has made structural improvements to the 2014 Odyssey, Honda also has applied a new type of side curtain airbag that includes a front chamber design providing additional protection in situations where occupants move in a more angled outboard trajectory, such as those that might occur in oblique or offset crashes.
The company also is offering advanced driver-assistive technologies such as LaneWatch™, Forward Collision Warning and Lane Departure Warning as available technologies to a broad segment of its product lineup. Also, Honda has applied rearview cameras as standard equipment to 100-percent of its vehicle lineup for the 2015 model year.
Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world's most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.
1Based on 2014 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and TOP SAFETY PICK+ ratings as of 11/20/14.

Source: Honda Media Newsroom

Friday, November 21, 2014

Honda Officially Debuts 2016 Honda CR-V

 Longtime Pacific Honda customers know that Honda is mostly in the business of fine-tuning its current batch of vehicles rather than constantly introducing loads of new ones every year, mostly because the models we currently sell have been so popular for so long with so many different types of customers.

Thursday, November 20, 2014

2015 Honda Fit, 2015 Honda Civic Given "A" Ratings from Edmunds

There are about a million different places on the internet where a person can find a review of a Honda vehicle, but when it comes to the credibility of those reviewers, few hold a candle to Edmunds, easily among the most respected car review sites on the web.

Wednesday, November 19, 2014

Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

  • Honda contribution of $13.8 million will further expand and accelerate the network of public hydrogen refueling stations 
  • Funding could enable FirstElement to add at least 12 stations to its California hydrogen network 
Seeking to expand California's public hydrogen refueling station network as a means to support the wider introduction of fuel-cell vehicles, Honda will provide $13.8 million in financial assistance to FirstElement Fuel to build additional hydrogen refueling stations around the state. Additional state grants, combined with the Honda financing, could enable FirstElement to add at least 12 stations to its California hydrogen network.
"FirstElement Fuel is providing a vital piece of what is needed for a successful launch of fuel-cell vehicles," said Steven Center, vice president of Honda's Environmental Business Development Office. "Through this collaboration, FirstElement will enable our customers to experience hydrogen refueling that is as reliable, convenient and consumer-friendly as the vehicles are."
FirstElement received grants totaling nearly $27 million from the California Energy Commission earlier this year to build a network of 19 stations around the state. The state of California has a plan to invest $200 million into hydrogen station development over the next several years. This financial support from Honda, along with anticipated future grants from the State of California, will allow FirstElement to expand its network of stations by more than 50 percent, to at least 31 stations.
"This is an extremely positive step forward for the advancement of fuel-cell vehicles in the State of California," said Joel Ewanick, CEO of FirstElement Fuel. "We're so grateful for the confidence that Honda has shown in our team, and for Honda's leadership in the development and deployment of fuel-cell vehicles."
FirstElement Fuel is on its way to creating the world's first true retail hydrogen refueling network by developing and operating stations in California's metro areas, as well as in connector and destination locations. The company's goal is for drivers of fuel-cell vehicles to be able to travel seamlessly throughout the state, just as they are able a conventional gasoline vehicle today. As one of the leaders in the development of fuel cells, Honda has advocated for a robust and comprehensive network of hydrogen refueling stations to serve its customers.
Honda has led the industry for nearly two decades in the development and deployment of fuel-cell technology through extensive real world testing, including the first government fleet deployment and first retail customer lease programs in the United States. Honda has also made significant technological advancements in fuel cell operation in both hot and sub-freezing temperatures and in meeting safety regulations, since the introduction of its first generation fuel-cell vehicle, the FCX, in 2002. Honda launched its more recent fuel-cell vehicle, the FCX Clarity, in July 2008 as a real technological breakthrough in the areas of design, sedan packaging, assembly line manufacturing, and fuel-cell stack size and efficiency, winning the 2009 "World Green Car of the Year" award.
On November 17, 2014, the Honda FCV Concept was unveiled in Japan, pointing the way to an all-new Honda fuel-cell vehicles slated for launch first in Japan by March 2016 followed by launches in the U.S. and Europe. Honda's next-generation fuel-cell vehicle will feature a fuel-cell powertrain packaged completely in the engine room of the vehicle, allowing for efficiencies in cabin space as well as flexibility in the potential application of fuel-cell technology to multiple vehicle types in the future. The next-generation Honda FCV is anticipated to have a driving range of more than 300 miles.
Honda Environmental Leadership
Based on its vision of "Blue Skies for our Children," Honda is working to advance technologies that address society's environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, natural gas, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel- cell vehicles (FCVs).
Today, Honda is targeting a 30-percent reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels. In pursuit of its vision for a zero-carbon future, the company is advancing electromotive technologies in many forms, and is slated to introduce an advanced fuel-cell vehicle in 2016.
In keeping with its commitment to produce vehicles with the lowest CO2 emissions at plants with the smallest environmental footprint, the company is broadly addressing emissions, energy, water use and waste in all phases of its products life cycles. In the manufacturing realm, this includes a 95 percent reduction in waste sent to landfills in North America. Honda is working to extend its "green factory" and "green purchasing" initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.
Honda is also demonstrating its vision for zero-carbon mobility and living with the creation of the Honda Smart Home US, in Davis, California, which was opened in early 2014 and is capable of producing more energy on-site from renewable sources than it consumes annually, including enough energy to power a Honda Fit EV for daily commuting.

Source: Honda Media Newsroom

300,000 Miles for Honda!

"Oren and Amy Patashnik with "Babe" in their 1998 Honda Odyssey purchased at Pacific Honda from their original salesman JP Bo who has been their salesman since 1985. This is the anniversary of  them attaining 300,000 miles on their Odyssey. All their service has been done here at the Pacific Honda Service department! Congratulations and many more miles ahead."


Friday, November 14, 2014

New Happy Honda-Days Ads Feature '80s Toys

If you’ve been out shopping anywhere over the course of the last couple of weeks, you know that the holidays have already taken over the entire country, with holiday tunes playing on radios everywehre and red-and-green decorations spilling forth from every possible corner of every possible retail store. We may only be halfway through November, but there’s no denying the fact that the holidays are here.