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Saturday, August 22, 2015

Honda Tops YouGov BrandIndex for Millenials


When the higher-ups at Honda spend their millions of dollars on advertising, they do so with the hopes that those ads will, in fact, reach the people they hope to reach. It’s a challenging game to play, but good advertising combined with a good product very often leads to plenty of word-of-mouth buzz that plays into the overall success of a brand. Honda is doing particularly well in all of these areas, according to the YouGov BrandIndex, which recently determined that Honda was among the top auto brands in the minds of Millennials.

Wednesday, August 19, 2015

Get More for Less with 2016 Honda Odyssey SE


One thing we’ve learned over the course of the last several years selling the Honda Odyssey is that it’s a minivan good enough to make people forget that they “have” to buy a minivan. The truth is that for a lot of families there really isn’t a better people pusher than a minivan, and as your Honda dealership we obviously think that the 2016 Honda Odyssey is the most stylish, comfortable and complete of the options that currently exist in today’s market.

Friday, August 14, 2015

Honda Fit, HR-V Among Top Back-to-School Cars


There comes a time in every person’s life when it’s time to buy their first car. For some people, that happens immediately following their 16th birthday while they’re still in high school, and others have to wait until the need arises at some point during their college careers to make the purchase. Either way, it’s an exciting time in anybody’s life.

Friday, August 7, 2015

Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains


  • American Honda shattered its previous July truck sales record set in 2006, climbing 13.2 percent on sales of 70,613 units leading an overall 7.7 percent increase for the month
  • Honda CR-V has best-ever July with 31,785 units sold for an increase of 11.4 percent
  • Acura RDX jumps 29.6 percent on sales of 4,577 for another July record
  • Acura ILX also has best July with sales up 30.6 percent, joining TLX to boost Acura cars more than 100 percent for the month
American Honda Motor Co., Inc. today reported an increase of 7.7 percent in July 2015, on sales of 146,324 Honda and Acura vehicles. Honda and Acura trucks led the July sales gain, combining for a 13.2 percent increase on sales of 70,613 vehicles. Honda Division sales rose 6.5 percent overall on sales of 131,409 units, while Acura reported a gain of 19.5 percent with 14,915 vehicles sold in July.
Honda
Honda trucks had another strong month, jumping 16.2 percent on sales of 61,059 vehicles. CR-V led the way with sales of over 31,000 units while the new HR-V grabbed 5,909 sales and, despite the continued production ramp-up, the brand-new 2016 Pilot earned nearly 10,000 new customers in July—its first full month on the market. Odyssey also gained significantly in July.
Despite the market rush toward trucks, Civic and Accord each posted stronger performances over 30,000 units – with Civic gaining 3.7 percent on sales of 31,139 while 34,496 Accords were sold in July to nearly match a very strong July 2014.
  • The award-winning CR-V rolled on to yet another record month, posting an 11.4 percent gain on sales of 31,785 units.
  • Odyssey maintained its upward trend, increasing 17.8 percent on sales of 12,851 vehicles in July.
  • 31,139 Civics were sold in July for a gain of 3.7 percent.
"This is not only the strongest lineup of Honda light trucks in our history, from top to bottom it is one of the hottest lineups in the industry's hottest segment—trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "What feels really good is that Honda automobiles are also showing considerable strength, even with the new 2016 Accord and all-new Civic on the horizon."
Acura
With a nearly 20 percent overall gain, sedans continue to evolve into one of the key Acura brand success stories. The recently refreshed ILX steps up with a best-ever July, combining with a still-streaking TLX to push Acura cars up 101.7 percent for the month. The RDX showed renewed strength as it set a new July benchmark with a nearly 30 percent gain, while the MDX is working through inventory issues.
  • The redesigned ILX posted a second straight monthly record, gaining 30.6 percent on sales of 1,613 units
  • The refreshed RDX continued its gains, jumping 29.6 percent with sales of 4,577 units in July
  • Acura sedan sales totaled 5,361 in July, up 101.7 percent for the month.
"With Acura sedan sales continuing to strengthen, the Acura brand is on its strongest footing in years," said John Mendel, executive vice president of American Honda. "With both sedans and trucks clicking with luxury buyers Acura is on pace for our best sales year in nearly a decade."

 Source: Honda News

Thursday, August 6, 2015

2016 Honda Accord to Receive Mid-Cycle Refresh


We all know that vehicles occasionally get refreshed, and not just in terms of the generational updates that come every four or five years. Mid-cycle refreshes are good for updates in technology and safety features, and that’s exactly what we’re about to see with the forthcoming 2016 Honda Accord.

Wednesday, August 5, 2015

2016 Honda Odyssey Poised to Clean Up and Entertain with HondaVAC™ and Rear Seat Entertainment Now Applied to New Special Edition Model

The 2016 Honda Odyssey goes on sale August 4 with a trim lineup expanded to eight models and a starting Manufacturer's Suggested Retail Price (MSRP)1 of $29,275. Slotted between EX and EX-L trims, the MSRP for the new Special Edition (SE) is $33,375 With the acclaimed HondaVAC® and a comprehensive selection of premium features available lower in the trim lineup, along with class-leading EPA fuel-economy ratings of 19/28/22 mpg2 city/highway/combined, the 2016 Odyssey is designed to comfortably and efficiently accommodate the lifestyles of American families.
The new Odyssey SE offers customers a high-value proposition, building on the well-equipped EX to enhance in-vehicle entertainment and convenience with several premium features found in higher trims:
  • Rear Entertainment System (RES)
  • 115V power outlet incorporated into RES control panel
  • SiriusXM® Radio
  • HondaVAC™ in-vehicle vacuum cleaner
"Our Odyssey customers have told us some of the features they value most and we have packaged these in the new Odyssey SE model to create a special value edition that we know American families are going to love," said Jeff Conrad, senior vice president and general manager of Honda Sales.
The Odyssey was recognized by U.S. News & World Report as the Best Minivan for Families for its fifth straight year in 2015 and has earned the 2015 Kelley Blue Book Best Buy: Minivan award. Also ranked highest in the ALG Residual Value Awards in the Best Minivan (MPV) category for the fourth consecutive year, the 2016 Odyssey is being introduced following a very successful year of sales and accolades. View, build and price at 2016 Honda Odyssey at automobiles.honda.com/odyssey.
TRIM
MSRP1
EPA MPG Rating 2
(city/highway/combined)

Odyssey LX
$29,275
19/28/22
Odyssey EX
$32,425
19/28/22
Odyssey SE
$33,375
19/28/22
Odyssey EX-L
$35,925
19/28/22
Odyssey EX-L with RES
$37,525
19/28/22
Odyssey EX-L with Navi
$37,925
19/28/22
Odyssey Touring
$42,180
19/28/22
Odyssey Touring Elite
$44,750
19/28/22
Powertrain
The 2016 Odyssey is powered by a 3.5-liter, 24-valve V-6 engine producing 248 hp at 5,700 rpm and 250 lb-ft of torque at 4,800 rpm. Honda's i-VTEC® enhances power delivery while Variable Cylinder Management™ (VCM®) helps maximize fuel efficiency and reduce emissions. The engine is paired with a 6-speed automatic transmission which together helped the Odyssey receive EPA fuel-economy ratings of 19/28/22 mpg2 city/highway/combined and California Air Resources Board (CARB) ULEV-2 emissions certification3.
Body
Refined and youthful, sporty and advanced, the Odyssey's styling includes premium elements including black-trimmed headlights, available fog lights, a muscular hood, and black-surround grille for an upscale appearance. Body-color matched side mirrors and bright chrome trim add to the premium appearance. Rear styling and LED taillights with clear lenses and eye-catching perimeter "light pipes" add to the polished look.
Lightweight aluminum is used for the hood, front fenders and front suspension lower control arms. The LX model features 17-inch steel wheels with covers, while EX and EX-L models utilize 17-inch aluminum alloy wheels. Touring and Touring Elite models feature 18-inch premium sport aluminum alloy wheels.
The 2016 Odyssey EX, SE, EX-L, Touring and Touring Elite models have a wiper-linked headlight system that automatically turns on the headlights when the front wipers are activated. In addition, standard one-touch turn signals provide convenience for the driver when making routine lane changes. With this system, one flick of the turn-signal lever provides three blinks of the turn signals – ideal for changing lanes. Pressing the lever past the "click point" provides continuous blinking.
A keyless entry system with push button start – on EX, SE, EX-L, Touring and Touring Elite trims – allows the driver to approach the vehicle, open the door and start the engine – all without touching a key. The system only requires the driver have possession of the key fob. The system also simplifies opening the sliding side doors and tailgate – locking all doors when leaving the vehicle requires only touching the lock button on any door handle.
Interior
The 2016 Odyssey's interior is ideal for families, with high-grade meter illumination and interior lighting, chrome-trimmed instrument dials and door handles, an available 7-inch touchscreen, and an ideally positioned DVD player for the available Rear Entertainment System. Sophisticated styling and white halo lighting make the instrumentation easier to read and the climate controls easy to operate.
All 2016 Odyssey models and trim levels include a rearview camera. Odyssey LX, EX, SE and EX-L models feature a single-angle "Normal View" display, while EX-L Navi, Touring and Touring Elite models have a Multi-Angle Rearview Camera with wide, normal and top-down views – all with improved optical quality. All rearview camera systems feature guidelines.
An Expanded View Driver's Mirror is also standard on all Odyssey models. The driver's side mirror provides a 19-percent increase in visible area, offering an enhanced view of objects that might otherwise be hidden in the vehicle's blind spot. Included on Odyssey EX, SE, EX-L and Touring models, the Honda LaneWatch™ display provides an expanded rear view of the passenger side roadway. The system uses a camera mounted on the bottom of the passenger door mirror, which when activated by the right turn signal or the signal-stalk LaneWatch™ button, displays a live, 80-degree view of the passenger-side roadway, compared to 18- to 22-degrees typical of a standard door mirror. The Touring Elite features the Blind Spot Information (BSI) system that uses radar sensors located on both sides of the rear bumpers to continually monitor blind-spot areas to help determine whether a vehicle is in the driver's blind spot. The system provides a visual cue by lighting an indicator near the sideview mirrors, depending on which side of the Odyssey a vehicle is detected. The system also gives an audible warning and flashes the indicator to further alert the driver if the turn signal is activated on the side where a vehicle is being detected. To prevent false alarms while maneuvering at low speed, the BSI system is disabled below approximately 20 mph.
HondaVAC™
The Odyssey SE and Touring Elite feature the first minivan in-vehicle vacuum cleaner system, HondaVAC™, which is designed to help families keep the Odyssey's interior neat and clean. Engineered for dry use, the HondaVAC™ operates on the vehicle's 12-volt electrical system, and its performance easily surpasses that of a handheld rechargeable vacuums.
Integrated in the rear cargo area of the vehicle, the HondaVAC™ includes an extendable hose that can reach every interior corner of the vehicle. Two separate head attachments expand versatility, while a removable debris canister and replaceable filter bag makes maintaining the vacuum easy. To protect the vehicle battery's state of charge, the HondaVAC™ runs up to eight minutes when the vehicle's ignition is in Accessory mode – or continuously if the engine is running.
Audio, Connectivity and Rear Entertainment
Odyssey EX, SE, EX-L, Touring and Touring Elite models have intuitive touch panel controls that reduce button clutter on the center stack. An upper 8-inch display and a lower 7-inch display provide a simpler overall interface improving usability of multiple features at one time (i.e. phone and audio. navigation and audio, etc.).
When paired to a compatible cellular phone, Aha™ and Pandora® interfaces are available on EX, SE, EX-L, Touring and Touring Elite models. SiriusXM® Radio is included in SE, EX-L, Touring and Touring Elite models, a HDD audio system comes on the EX-L Navi, Touring and Touring Elite models, and a rear DVD player is standard in SE, EX-L RES, Touring and Touring Elite models. The Touring Elite also features HD Radio™ and new Neural 5.1 Surround™ audio.
Audio system output to seven speakers is 240 watts for Odyssey LX, 270 watts for EX, SE, EX-L and EX-L RES, and 246 watts for EX-L Navi and Touring. The premium audio system in the Odyssey Touring Elite boasts 650 watts of power and 12 speakers.
HandsFreeLink® is included on all models, and Bluetooth® audio streaming, SMS and email functions are available with compatible smartphones. Additional features include a phonebook, call history, speed dial and contact picture. Odyssey EX, SE, EX-L, Touring and Touring Elite include HondaLink™ featuring Aha™ which offers content from hundreds of channels through a tethered compatible smartphone.
The Rear Entertainment System (RES) on the SE, EX-L RES, Touring and Touring Elite models features an intuitive control layout and high screen quality. This system features ideal placement of the DVD player and intuitive operation for the rear audio controls. Screen resolution is VGA on SE, EX-L RES and Touring models, and the Touring Elite's higher grade 16.2-inch WVGA ultra-widescreen offers increased resolution.
Safety and Driver Assistive Features
The Odyssey utilizes the next-generation of the Honda Advanced Compatibility Engineering™ (ACE™) body structure and makes extensive use of high-strength steel in the A-, B- and C-pillars, roof rails, floor rails, front body area, and front subframe. This results in a very strong front frame and door structure for increased protection in a frontal collision.
Advanced driver-assistive technologies available on the Odyssey include Forward Collision Warning (FCW) and Lane Departure Warning (LDW). Using the Odyssey's front camera module, FCW warns of a possible collision with a vehicle detected in front, while LDW notifies the driver of departures from detected lanes4. The two systems are packaged together on Odyssey EX-L, Touring and Touring Elite models, and provide visual and audible warnings.
North American Development and Manufacturing
The Odyssey was designed and engineered by Honda R&D Americas in its Los Angeles design studio and Raymond, Ohio, new-model development center. The Odyssey is produced5 exclusively by Honda Manufacturing of Alabama in Lincoln, Alabama.
For More Information
Consumer information is available at automobiles.honda.com/odyssey. To join the Odyssey community on Facebook, visit facebook.com/Honda/Odyssey. Additional media information including, pricing, features and high-resolution photography of the 2016 Honda Odyssey is available at hondanews.com/channels/odyssey.
1 Manufacturer's Suggested Retail Price (MSRP) excluding tax, license, registration, $880 destination charge and options. Dealer prices may vary.
2 2016 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
3 ULEV-2 (Ultra-Low-Emission Vehicle) models as certified by the California Air Resources Board (CARB).
4 FCW cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by high interior heat. FCW does not include a braking function. Driver remains responsible for safely operating vehicle and avoiding collisions. LDW only alerts drivers when lane drift is detected without a turn signal in use. LDW may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
5 The Odyssey is built using domestically and globally sourced parts.
The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd is under license; SiriusXM and all related marks and logos are trademarks of SiriusXM Radio Inc. and its subsidiaries; Pandora, the Pandora logo and other Pandora marks are trademarks or registered trademarks of Pandora Media, Inc. or its subsidiaries worldwide.

Source: Honda News

Monday, August 3, 2015

2016 Honda Odyssey Pricing and EPA Data

Model
Transmission
MSRP*
EPA**
City/Hwy/Combined MPG
Odyssey LX
6-Speed Automatic
$29,275
19/28/22
Odyssey EX
6-Speed Automatic
$32,425
19/28/22
Odyssey SE
6-Speed Automatic $33,375 19/28/22
Odyssey EX-L
6-Speed Automatic
$35,925
19/28/22
Odyssey EX-L w/ RES
6-Speed Automatic
$37,525
19/28/22
Odyssey EX-L w/ Navi
6-Speed Automatic
$37,925
19/28/22
Odyssey Touring
6-Speed Automatic
$42,180
19/28/22
Odyssey EX-L Touring Elite
6-Speed Automatic
$44,7450
19/28/22
*Manufacturer's Suggested Retail Price (MSRP) excluding tax, license, registration, $880 destination charge and options. Dealer prices may vary.
**Based on 2016 EPA mileage estimates. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

Source: Honda News